GENERATION SALES GROUP- AIM at Total CLIENT’S SATISFACTION

Established in the year 2002, Generation Sales Group, is the brain child of Mr. David Juris, an ex CEO with Xerox- The blue chip icon, with the broadest array of imaging products in the world and dominates the world with high end printing systems.

The company’s focuses on lead generation, tele-marketing and cold calling. A 100% US based company, with their entire staff based in the United States. They are proud of the fact that they are able to retain the best talent in the business, which helps them to maintain continuity and serve their client satisfactorily. They aim at being the ‘outsourced, inside sales force’, for their client’s business.

According to Mr. Juris the success of his company lies in the fact that he has been successful in integrating the sales and marketing department in his company.

Identifying good leads and converting them to sales require the whole marketing and sales organizations to work in a coordinated, multichannel approach, in the role of trusted adviser to prospective customers. Marketing must work together with sales to define what makes a ‘sales ready’.

 

The Company’s marketing team sorts through database to identify the best prospects, then contacts them to try and convert them into customers. By noting response rates a company can improve its targeting precision over time. The company’s data base contains as many as 200 observations, about each customer. Generation Sales Group can then estimate potential spending of the customer. Armed with this knowledge the company sets a cut-off point for how much the customer is likely to spend. Cold-calling content is created based on the data base findings. The cold-calling staff is so trained that every cold call is a constructive conversation with customers.  The skillful use of data base marketing and relationship building has made Generation Sales Group on of the largest tele-marketing and cold-calling company. Not only is its data base full of demographic details such as age, marital status and number of children, but it also tracks customer’s hobbies, interests and birthdays. They believe that customers are value maximizes.

 

The company is extremely focused on its relationship building with its clients. They believe that losing profitable clients can dramatically affect a company’s profits. The key to retaining clients is based on relationship marketing. Cultivating the right relationship with clients is paramount for any company to run successfully.